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Save the date Filo product development proposals online on the 22nd of June

PRESS RELEASE

On Tuesday the 22nd of June 2021 at 10.30 am product development proposals designed by Gianni Bologna for the 56th edition of Filo will be published online at Filo website (www.filo.it).

The presentation of product development proposals is one of Filo’s most anticipated event, greatly appreciated by both exhibitors and professionals.

Paolo Monfermoso, general manager of Filo, explains “In Italy the health situation is clearly improving, and the possibility of moving is nearly getting back to normality. Nevertheless, we have decided to keep the digital format for the presentation of product development proposals carried out for the 56th edition of Filo, since in this case, the digital format represents an added value to our exhibition. It enables us to reach in just one meeting and in an easy, efficient, and fast way all those people who are interested, ranging from exhibitors to style and press office’s operators, both in Italy and abroad. Figures related to the participation rate during the two previous Filo digital meetings, that we have organised in July and in December 2020, show how this channel made us dialogue with a wider audience compared to the one that has normally attended our meeting in Biella, Milan and Prato.”

The 56th edition of Filo will take place on the 29th and the 30th of September at MiCo – Milan Convention Centre.

Biella, May 19, 2021

Press and Communication Office
EA Team Elena Aravecchia
Via Muratori 55 – Milano
Tel.: 3396473377 – 3683087865
e-mail: press@filo.it

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