FILO EXHIBITION
open 365 days a year
6 good reasons to exhibit at Filo
Filo is the international Exhibition dedicated to the excellence of yarns and fibers for orthogonal weaving and circular knitting for clothing, furnishings and technical textiles.
Here are “six good reasons” to exhibit at Filo.
Filo Trends
The product development proposals
For each edition of Filo, about three months before the fair, Filo’s product development proposals are released on the Filo website. The video of Filo’s Trends offers a complex visual path in which thematic moods anticipating the new trends of the following seasons are collected, highlighting not only the stylistic aspects, but also the technical content of the yarns and the processes.
Filo’s product development proposals are therefore intended to be an effective tool for exhibiting companies and textile professionals, who can draw high-profile suggestions, ideas and reflections for the creation of their collections.
Filo’s product development proposals are available to exhibitors and accredited professionals in an exclusively digital version on the Filo website.
Made in Filo
During the 63rd edition, Filo presented an important novelty: the Capsule Collection Made in Filo. It is a real collection of fabrics realized and produced by Filo itself using the yarns of the companies present at the Exhibition. The aim of the project is to offer an effective portrayal of the ideas and suggestions contained in the trends and in the creative proposals developed for the season by Filo and released in video format approximately three months before the Exhibition.
The fabrics realized for the Capsule Collection Made in Filo are samples made specifically by the Exhibition for the Exhibition and are exhibited together with technical sheets about the yarns and the warp and weft processes used in the making of the fabric samples.
Filo exhibitors are protagonists in the Capsule Collection Made in Filo not only because they provide Filo with the materials to create the collection of fabric samples, but also because they contribute to building a real collection rich of solid ideas to understand – and realize – the development potential of the materials on display.
The Capsule Collection Made in Filo is an exclusive novelty in the trade fair panorama: for the first time an Exhibition – Filo – has decided to go into production to offer exhibitors and professionals solid tools to stimulate creativity and increase the search for innovation, offering an even more effective contribution to further enhance the more technical sphere of the sector, promoting not only the glamorous and aesthetic content, but above all the manufacturing one.
For each edition of Filo, a new Capsule Collection Made in Filo is created and manufactured, with new suggestions and new materials.
Trends Area, Quick Delivery Point and Knitting
From its very first edition Filo offers a decidedly functional layout of the exhibition spaces with specialized trend areas that represent the focal points for the visit of buyers and textile professionals.
Filo’s sectors are designed as follows:
- The Trends Area is the “business card” through which each exhibitor presents itself to visitors: here you can find a summary of the proposals of the exhibiting companies, with specific indication of the product, the exhibitor and the number of stands, to further facilitate the meeting between supply and demand. In general, the yarns and materials exhibited at Filo are made in compliance with environmental and social criteria.
- Quick Delivery is the area in which exhibitors offer customers and buyers a panorama of their yarns available in stock service.
- “Un Filo per la Maglia” is the area dedicated exclusively to yarns for knitwear.
FIERA MILANO RHO
Fiera Milano Rho is one of the largest exhibition centers in the world. Designed by architect Massimiliano Fuksas, its symbol is a sail, a tribute to the journey that people and products undertake in global trade.
The exhibition halls of Fiera Milano Rho are extremely functional, characterized by simple volumes and the use of industrial materials, such as steel, glass, aluminum.
Companies who exhibit at Filo therefore have the advantage of proposing their products in a cutting-edge exhibition venue, equipped with all the services, and at the same time flexible and capable of adapting and highlighting the specific needs of a textile company.
In the heart of Lombardy and at the centre of Europe, Fiera Milano Rho is easily reachable by plane, train, car, subway, attracting a vast international audience.
Press Office
Elena Aravecchia – E.A. Team
The press office is operational all year round to communicate Filo’s mission and objectives and to promote the Exhibition through the most important professional media worldwide.
The tasks of the Press Office include drafting press releases, writing the contents of the Filo Newsletter (biweekly) and publishing the press review: the aim is to guarantee maximum visibility for Filo, thanks to the network of direct contacts with journalists from the main Italian and foreign trade magazines.
The biweekly FiloNewsLetter is the tool that allows Filo to maintain a continuous and up-to-date dialogue with its participants: exhibitors, visitors and the press. In particular, in the weeks preceding the Exhibition, the FiloNewsLetter hosts news about the companies and previews of the exhibitors’ collections. The service has a dual purpose: it allows exhibiting companies to preview what they will be exhibiting at Filo, while visitors and the press can get an idea of the proposals of each exhibiting company and thus better organize their visit to Filo.
Through the Press Office, Filo offers an additional service during the two days of the Exhibition: short interviews with exhibitors. After the Exhibition, the interviews are published in the FiloNewsLetter and on the Filo website. In this way, the yarns and materials exhibited at the fair reach an even wider audience and are enjoyed for a longer period.
During the two days of the Exhibition, the Press Office is in the Filo Networking Area.
Incoming buyers
A program organized by Filo and ICE-Agency
Filo has been cooperating with ICE-Agency (Italian Trade Promotion Agency) for several years in a program that brings to the trade show a delegation of high qualified international buyers coming from countries (and markets) of particular interest for Filo exhibitors.
The cooperation between Filo and ICE-Agency aims to promote the internationalisation of the Italian companies and to connect them with top-quality buyers and foreigner markets. At each new edition of Filo, the program gives Filo exhibitors new opportunities of businesses, meeting new buyers from different countries. Delegation travel expenses and full board are shouldered by the promoters in order to guarantee to the Filo exhibitors a wide range of opportunities without additional costs.
A recent survey confirmed the effectiveness of the program. For more than 70% of the companies, the visit from buyers from the delegation sponsored by Filo and ICE-Agency has become a real business agreement, with a high level of satisfaction on average both for the high professional profile of the international buyers visiting Filo and the program’s effectiveness. In addition, the survey registers satisfaction for the exhaustive information on the program provided by the organization.
For further information or to discover how to be admitted to the program, contact Filo staff.
