IloveFilo, a new initiative “with” Filo’s
A new initiative carried out by Filo is starting today:
IloveFilo. It is a new column dedicated to exhibitors and it
is implemented in partnering with them.
The aim is to give voice to Filo’s protagonists – the exhibitors – so that through their own words, they
can explain to other potential protagonists of the Exhibition what’s Filo is, its features and its
uniqueness within the international trade fair scene.
“IloveFilo” allows then Filo to present itself to the public through a direct dialogue among
professionals – from entrepreneur to entrepreneur – conveying a message which is perfectly
consistent with the Exhibition’s features, making the concreteness one of its strong points and
working for being increasingly efficient in promoting the meeting between demand and supply.
The first IloveFilo interview is already online on Filo website and the protagonist is Chihiro
Uchiyama, sales representative in Moririn, a Japanese company which has been exhibiting at Filo
since 2019 (https://filo.it/video/).
Mr. Chihiro Uchiyama’s words offer us a perspective of a manager who comes from a country far
away from ours, not just geographically speaking, and who has chosen to exhibit at Filo because “Filo
is the starting point of fashion”.
The 56th Filo edition is scheduled on the 29th and 30th of September 2021 at MiCo in Milan.