Bemberg by Asahi Kasei played an important role among the leading fibers of the 57th edition of Filo: in the stand at Filo it proposed some selected textile innovations, all inspired by the concept of “responsibly precious”; the company was also the protagonist of one of the “Dialoghi di Confronto”.

As part of the “Confrontation Dialogues” of the 57th edition of Filo, Ettore Pellegrini (Marketing & Sales Manager – Asahi Kasei Fibers Italia) discussed with Giusy Bettoni (Ceo of CLASS – Creativity Lifestyle And Sustainable Synergy) about “Responsible innovation for contemporary consumer “. The two speakers underlined how this concept summarizes complex decisions and behaviors on the part of manufacturing companies, which involve precise choices on the design, on the materials used (not only the raw materials, but also the finishes and dyes) and on the respect of people and the environment.

Biella, May 4 2022