Today, on the 2nd of March 2016, the 45th edition of Filo, the yarns and fibres’ exhibition, has opened in Milan. The fair takes place at Palazzo delle Stelline (corso Magenta 61) and will end tomorrow, on the 3rd of March 2016. During its first day the exhibition is open from 9 a.m. to 6 p.m., while during the second day it is open from 9 a.m. to 5 p.m.
The 45th edition confirms those features which made Filo the reference fair on the international scenario as far as weaving yarns are concerned: very high quality of the collections shown by the exhibitors, that are addressed to ‘high end’ products and a format focusing on professionalism, concreteness and efficacy to create better conditions where yarns’ supply meets its demand. A search for efficacy and efficiency, that can be caught just from the lay-out of the exhibition hall, which has been renewed for the 45th edition to make it even more welcoming and functioning.
Paolo Monfermoso, manager of Filo, has declared: “From our point of view, the 45th edition is opening in a mood of reasonable optimism: exhibitors brought to the fair collections with strongly high contents, which stand out for stylistic research and innovation. We are confident they will meet the approval of the buyers, coming from Italy and from various foreign countries, thanks to the cooperation with Italian Trade Agency-ITA too. Internationalization is indeed a concept on which Filo has been particularly focusing for some past editions. On one hand, the result is the increase of foreign exhibitors at the fair (today the number accounts for 30% out of the total); on the other hand, we are making effort to promote exhibiting companies abroad, both through initiatives to attract an ever-increasing number of foreign visitors and through our direct presence in other countries, as we will do on the 21st of September for the Filo trends’ presentation in Istanbul. However, important opportunities for Italian and European spinners exist in other markets too and that is why we have decided to inaugurate the 45th Filo edition with a conference which was symbolically entitled ‘The yarn of internationalization’, which had been organised with the cooperation of Italian Trade Agency-ITA and Sistema Moda Italia”.
Also the product development proposals studied by Gianni Bologna, creativity and style manager of Filo, are evolving on a clearly international context. The title is ‘Curriculum vitae’ and, as Bologna says, considers ‘one of the phenomena which without doubt characterizes our society: the progressive increase of superficiality and that ‘bad taste’, which is its consequence. On one hand there is the compulsive desire to fill life with an excess of presence, visibility, to occupy space in the world with one’s ego; and the other side of the coin is the converse wish to “pretend not to be there” isolating oneself or disappearing, at least temporarily, escaping from one’s own and others’ logorrhea, in such a way that the world may appear as it really is, or many-sided and decentralized, a path with a thousand lines of escape’.
Biella, 2 march 2016