The partnership between Filo and C.L.A.S.S., the international eco-hub founded by Giusy Bettoni, is renewed once again in the name of creativity and responsible innovation.

At the 63rd edition of Filo, “Sustainability from A to Z” — the service created by Filo in collaboration with C.L.A.S.S. and aimed at companies that want to navigate the complex world of sustainability — chooses to focus its showcase on the concept of responsible innovation and the means to expand its knowledge through technical insights, case histories, and direct testimonies. The ultimate goal, shared by Filo and C.L.A.S.S., is to support the industry and the market in making conscious choices that align with the evolving market landscape. In this regard, the proposals that C.L.A.S.S. brings to Filo as part of “Sustainability from A to Z” are closely linked to the talks and discussions taking place in the “Dialoghi di Confronto”, since they provide an additional opportunity for further insight.
In the space dedicated to C.L.A.S.S. in the 63rd edition of Filo, projects and solutions implemented by organizations and companies selected by C.L.A.S.S. will be showcased. This season, the focus will be on “green chemistry” and the role of “advanced” natural fibers, particularly in relation to cotton and linen. For the two fibers, companies have often adopted comprehensive innovation strategies, leading to what we define as “advanced” productions, where traceability processes have become an essential requirement.

In the C.L.A.S.S. space at Filo63, cotton is represented by Supima®, a high-quality cotton grown in the United States, accounting for less than 1% of global cotton production. What makes it special compared to other types of cotton is its extra-long staple, which provides superior strength, softness, and long-lasting colour retention. To ensure the authenticity and traceability of its cotton, Supima® has introduced the AQReTM Project (Authenticated Quality and Responsible Engagement). This cutting-edge system replaces the previous licensing program, offering a blockchain-based digital platform in collaboration with TextileGenesisTM, allowing real-time monitoring of the entire supply chain. Additionally, Supima® partners with OritainTM to conduct forensic testing, verifying the cotton’s origin at every stage of production. The advanced combination of technologies guarantees that every product bearing the SUPIMA® brand is made from high-quality American-grown cotton, meeting the market’s increasing demand for transparency and sustainability.

Regarding linen, the fiber is present through the Alliance for European Flax-Linen & Hemp, the European agro- industrial organization that brings together all players in the European flax and hemp supply chain starting from the fields. 2025 is the year of acceleration its sustainable transformation trajectory from the field to the finished product. In this context we can see:
• Evolution of its Flax- Linen certifications
• Launch of a new digital Flax-Linen traceability platform: Flax-Linen traceability platform. European
Certified fibres to Retail developed in cooperation with TextileGenesis – Lectra and set to launch in May 2025. This innovative blockchain-based digital tool enables tracking at every stage of production, ensuring authenticity and full transparency throughout the entire supply chain
• Publication of datasets and development of a specific B2B tool for calculating environmental footprint
• Scientific validation of the functional properties of Flax-Linen
• New Flax-Linen & Hemp sourcing platform for innovative materials and textile & technical solutions

At the C.L.A.S.S. space visitors will meet a key unique Italian story about “green chemistry” featuring REVECOL® by ERCA Textile Chemical Solutions. REVECOL ® is a revolutionary 100% Made in Italy innovation that utilizes critical waste materials, such as exhausted vegetable cooking oil, transforming it into a next- generation line of safe, certified, high-performance, and competitive chemical auxiliaries designed for the entire textile industry. This unique approach allows for a CO2 emissions reduction of up to 72% compared to traditional chemistry, setting a new industry standard. The range includes 18 auxiliaries certified according to GRS, RCS, ZDHC, bluesign®, and GOTS, ensuring high performance with a reduced environmental impact. REVECOL® is the missing certified end-to-end element that can drive sustainability, circularity, and performance in the fashion creation process, meeting the needs of a market increasingly focused on traceability and environmental responsibility.

Throughout Filo63, the C.L.A.S.S. team will be available to explore these innovations in depth with companies and professionals eager to gain insight into the three pioneering realities redefining sustainability, traceability, and innovation in the textile sector.

Enhancing the program, two discussions within the “Dialoghi di Confronto” will provide further focus on these topics. On February 26 at 3:30pm, Giusy Bettoni, CEO and Founder of C.L.A.S.S., will interview Roberto Ghioldi, Sales Director of ERCA TCS, exploring the role of REVECOL® in transforming textile chemistry. Immediately after, at 4:00pm, a panel dedicated to natural advanded fibres will highlight the opportunities offered by traceability and innovation in enhancing these raw materials, featuring natural fibres industry experts, and TextileGenesisTM referent.

Paolo Monfermoso, General Manager of Filo, comments: “The collaboration with C.L.A.S.S. reaches a new qualitative level in this edition: our shared decision to focus on natural fibres allows us to explore a field that is sometimes underestimated in terms of its capacity for innovation. However, the products showcased in the C.L.A.S.S. area, and more generally throughout our exhibition, clearly demonstrate the extensive research and high quality expressed by producers working with wool, linen, cotton, or silk. Together with Giusy Bettoni, we continue our journey based on the shared vision of offering Filo’s audience an increasingly essential informational service on the tools, processes, and communication related to sustainability and traceability. But “Sustainability from A to Z” also aims to be a concrete showcase of products born from responsible innovation. This approach perfectly aligns with one of Filo’s core principles: providing tangible solutions to real industry challenges, from producer to producer.”

Giusy Bettoni, CEO and Founder of C.L.A.S.S., adds: “In this 63rd edition, the collaboration between C.L.A.S.S. and Filo takes on a new momentum, once again aiming to broaden companies’ awareness and understanding of responsible innovation. We wanted to create a common thread that links the projects we present in the C.L.A.S.S. space with the topics explored in the “Dialoghi di Confronto”. For a long time, Filo and C.L.A.S.S. have been working side by side on this journey of informing and raising awareness among textile companies on issues related to sustainable production. I am particularly pleased with this, because at every edition of Filo, our collaboration allows us to explore the boundaries of responsible innovation, Offering Filo participants new and groundbreaking textile products and solutions, this time, starting from “green chemistry” and those natural fibres that have always been part of human life and have a great future ahead of them.”
The 63rd edition of Filo will take place on February 26-27, 2025, at Allianz MiCo – Viale Eginardo – Gate 3, Milan.

Biella, February 2025

Press and Communication Office
EA Team Elena Aravecchia
Via Muratori 55 – Milano
Tel.: 3396473377 – 3683087865
e-mail:
www.filo.it

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