
FILO AT MILANO UNICA: A SUCCESSFUL STORY
The presence of Filo at Milano Unica was a success: located with an high visual impact in the ‘MU Community’ area, the yarn of the proposals by the companies participating in FiloFlow – together with the video of “Imaginary Geographies” suggested by Gianni Bologna (responsible for Filo’s creativity and style) – attracted the attention of visitors, with a constant flow of people interested in studying the material often at the basis of the fabrics and accessories offered by Milano Unica.
Paolo Monfermoso, responsible for Filo, states: “The participation of Filo in Milano Unica represents a tradition much appreciated by textile’s professionals and strengthened by years of work. It aims at enhancing the synergies in common between the two exhibitions. We are particularly satisfied to have been present at the 37th edition of Milano Unica, since it was focused on enhancing sustainable creativity and the continuous research that combines tradition and innovation, the same values that Filo has been promoting for many years.”
The 37th edition of Milano Unica closed positively. As Alessandro Barberis Canonico, MU president, stressed: “The overall increase in buyers’ number, especially those coming from Japan, China and Korea, and from the U.S. too, make us think that the strong growth is focused again on an essential theme for Milano Unica’s product: elegance and quality, which are distinguishing characteristics of our exhibition.”
Biella, July 26 2023

