PRESS RELEASE

Fibers are back to the 57th edition of Filo. The choice arises from the consideration that effective sustainability and traceability of products can only be achieved from a supply chain perspective.
Bemberg™ by Asahi Kasei, one of the world’s leading groups in the production of cellulosic fibers, responds perfectly to the concept.

Bemberg™ by Asahi Kasei toasts to 90 years of smart style and to new “Crafted Elegance” at Filo.
The visionary brand is renowned for its eco-high-tech yarns which are able to inject sustainability into premium textiles and are designed to match all styles and uses. Bemberg™’ is cool and sensual with a unique, supple drape. It is extremely antistatic and breathable, while its soft versatility makes it perfect for The Modern Wardrobe fashions, athleisure and everyday casual wear. And to prove all of this, Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: C.L.A.S.S. ICON 2021 Duarte, Ecoalf, Jamé and PNLP – who have all chosen Bemberg™ fiber to create special collections. Three different ways to see and represent how sustainability and style – even if completely different ones – together can be highly successful, performing and interesting to the new consumer.

“Responsibly precious” is one of the brand’s key assets. Not only contemporary style, but a circular-economy imprint, born from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process transformation. An INNOVHUB report confirms that Bemberg™ filaments disintegrate at 100% and that Bemberg™’s very low concentration of hazardous substances complies with the limits specified by the UNI EN 13432.

At Filo no. 57, Bemberg will also be the protagonist of one of the “Dialoghi di Confronto” held in the Networking Area of Filo during the two days of the fair.

“Dialoghi di Confronto” (February 23, 3pm) – “Le applicazioni contemporanee di Bemberg™ By Asahi Kasei per il guardaroba” – will be led by Ettore Pellegrini, Marketing & Sales Manager Asahi Kasei Fibers Italia.

The full programme of the 57th edition “Dialoghi di Confronto” can be found here.

We are waiting for you at the 57th edition of Filo on February 23 and 24, 2022 at MiCo (via Gattamelata 5, Milano)!

Biella, February 10, 2022

Press and Communication Office
EA Team Elena Aravecchia
Via Muratori 55 – Milano
Tel.: 3396473377 – 3683087865
e-mail:
www.filo.it

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