To celebrate the 50th anniversary of its entry to the ready-to-wear business, Ermenegildo Zegna Group is putting on an archive exhibition, “Uomini all’italiana 1968. Zegna Ready-to-Wear: from the tailor to industry”, from 6 May to 28 October. It focuses on the origins of Zegna ready-to-wear in the decade from 1968 to the late 1970s.
Photographs, period pieces and vintage garments, vintage garments coming from Zegna historical archives take the visitors along a path to discover a crucial period for the achievements of the company and of Made in Italy in general.
It was in 1968 that Ermenegildo Zegna’s two sons Angelo and Aldo decided to diversify into ready-to-wear. The two brothers managed to anticipate the changes occurring in Italian society and modernize their offering by industrializing age-old sartorial craft to meet market demand, and without compromising the hallmark excellence of Zegna fabrics.
Their initiative was the beginning of what has become an international leading company and a fully verticalized luxury offering that now includes a comprehensive range of both clothing and accessories.
Biella, 9 may 2018