The “new normal” has already begun, the seeds of change are sprouting, and new habits are gradually taking the place of previous behaviours. Südwolle collections are designed to express this new awareness, while supporting the changes taking place around the world, with a mindful style and materials to suit new lifestyles.

In F/W 2023/2024 Südwolle collection the concept of seasonality is increasingly vague, in favour of more functional categories in terms of performance, sustainability, innovative content and style.
Yarns are predominantly pure wool or blends, corresponding with the new concept of “dressing well” which is gaining ground among consumers – an individual style that promotes wellbeing at various times of the day, a fluid, personal idea of elegance, that fits daily activities with ease.
The new formal replaces the traditional suit with “smart casual” jackets and trousers – comfortable, and carefully cut, they feature quality materials that guarantee wearability as well as durability. Focus on these factors makes for more informed and less impulse buying.
The renewed interest in heritage is met with Südwolle’s wool know-how and its basic essentials, updated to make them more sustainable by choosing certified fibres and chlorine-free anti-shrink treatments, for products with a longer lifespan thanks to domestic washing at low temperatures.
According to Südwolle, sustainable innovation attentive to performance and durability goes hand in hand with the selection of earth-friendly recycled, recyclable and traceable materials blended with natural fibres.

www.suedwollegroup.com

 

Biella, January 26 2022