The tenth – and last – video made by Zegna Baruffa Lane Borgosesia to express the company’s concept of yarns for the summer is inspired to “No Ordinary Yarns” because “… this is a not an ordinary Summer, but more and more real as time passes.”
With “No Ordinary Yarns” Zegna Baruffa Lane Borgosesia proposes the unmissable carded yarns, unique and more and more current.
The company’s spring-summer 2022 collection is a collection to watch and listen to: ten videos, ten music tracks to tell ten families of yarns and the feelings of a Mediterranean summer: Zegna Baruffa Lane Borgosesia has decided to present its new collection through suggestive images and an ad hoc soundtrack. The great manufacturing tradition of a great company thus meets a new sound to bring the customer into an exciting and inclusive experience, enjoyable anywhere.
Biella, July 28 2021