Online since 13 December, the “Ir-reality Show” video – with the creative proposals identified by Gianni Bologna for the 61st edition of Filo – has already achieved considerable success among textile operators, at a national and international level.

In “Ir-reality Show” the spectacular nature of the images combines perfectly with concrete suggestions focused on the product and production processes, intended for Filo exhibitors and, more generally, textile professionals. the spectacular nature of the images combines perfectly with concrete suggestions focused on the product and production processes, intended for Filo exhibitors and, more generally, textile professionals. The general macro-theme is divided into four textile themes. “Once upon a time” represents the Italian textile tradition in a light version, as a show conceived for “prime time” broadcast. The qualities must however be beautiful and contain a series of elaborations that do not make concessions to “cheap” taste. “Comics” aims to encourage the development of a colorful and sometimes ironic, exaggerated and fairy-tale fantasy, with suggestions of a decidedly over the top, almost derisive look that aims to satisfy the desires of a hyper-personalization of taste. “Naturopathy” is interpreted in the common sense of the term, of therapies based on natural substances, but also in the literal sense of “pathy”, pain. The pain of a Nature desecrated and devastated by man, with an uncontrolled exploitation of resources. “Serial” recalls the basic contents of television series, which speak to us of tests of strength, relief, empathy, emancipation, processing of suffering, redemption: the spectrum of emotions we experience in front of the small screen is complex but, what matters most to whoever generates and spreads it is consolatory. The creative proposals for Filo61 are completed by the color chart.
“Ir-reality Show”, a show not to be missed, broadcasted on www.filo.it.

Biella, December 20 2023