“Ir-reality Show”, the video with the creative proposals for the “Creative Dialogues” of the 61st edition of Filo, is now online on the Filo website.
For some time, Filo has chosen to present its creative proposals, defined as “Dialoghi Creativi”, exclusively in digital format, to underline both its vocation for the product and its continuous interaction with companies. The choice of the digital format also responds to specific market demands, because it makes easy to reach all interested professionals in the textile-fashion system in a simple, effective and rapid way, in Italy and abroad.

Gianni Bologna, responsible for creativity and style at Filo, explains the contents of “Ir-reality Show” as follows: “For this edition of Filo we have chosen to take an excursion into the world of “media performances” and “images”, in order to travel around their “decorative” side, playing on the imaginative shapes typical of certain modern masks, which end up defining their own new aesthetic, sometimes more extreme, often more creative. In the four textile themes into which “Ir-reality Show” is divided, a story develops of the search for elegance and beauty, for sustainability, but also for daring and eccentric looks for a hyper-customised taste or, on the other hand, the search for comfort and wellness.”

Biella, December 13 2023