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Filo no. 57: the Trend Areas as business cards

PRESS RELEASE

The 57th edition of Filo proposes an extremely functional exhibition area’s layout, with ‘specialised’ trend areas, together with the general Trend Area, enriching Filo’s offer.

The general Trend Area is the “business card” through which Filo presents itself to the visitors: through a particular evocative setting up it represents the centre of gravity towards which the whole exhibition area converges. On the other hand, the Sustainability Area – including the FiloFlow project – gains space and visibility, together with the raising awareness of the operators towards this theme.

After the great success in September edition, “Un Filo per la maglia” – the trend area reserved to knitting, from an idea by Gianni Bologna – comes back with larger spaces and a refurbished design. Mr. Bologna explains: “The positive feedback by exhibitors and visitors led us to imagine for the 57th edition a more complex and articulated knitting area that will host a much greater number of samples and creative suggestions of this type of product, with proposals that are even more creative and stimulating.”

To be highlighted is also the presence at the exhibition of the organisations for the promotion of the noblest fibres, and the presence of some leading groups in man-made fibres’ production. At Filo, they exhibit high-performance materials, perfectly suitable for creating a sustainable end-product. Opening the exhibition first to dyeing mills and then to fibres’ producers, Filo continues to propose a supply chain vision to visitors and exhibitors, able to offer new potentialities and opportunities in looking for increasingly innovative yarns.

We remind all visitors that online pre-registration is mandatory: ask your badge at filo.it.

We are waiting for you at the 57 edition of Filo on the 23rd and 24th of February 2022 at MiCo (via Gattamelata 5, Milano)!

Biella, February 16, 2022

Press and Communication Office
EA Team Elena Aravecchia
Via Muratori 55 – Milano
Tel.: 3396473377 – 3683087865
e-mail: press@filo.it
www.filo.it

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