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The 50th edition of Filo: a “spicy” event

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In order to celebrate its 25th birthday and its 50th edition, Filo has chosen to be present on the social media. Or better, it chose to be present with its contents in the most used social networks and social media – Facebook, Instagram, Twitter and YouTube – to integrate and widen communication available on the website and though the Filo NewsLetter.

However, social media need a “spicier” communication compared to traditional one. From this awareness, the idea of promoting the arrival of Filo on social networks by using some of the spiciest peppers in the world arose. Peppers will represent the backdrop of the whole 50th edition and each exhibitor will find a small present in its stand, in the hope that peppers could be an inspiration for each company, to produce for yarns and richer and richer in quality, innovative and “daring” products. Of course, peppers need to be handled with care.

 Biella, 25 september 2018

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