For over seventy years, Lurex® has been synonymous with excellence in metallic yarns, the guardian of a tradition unlike any other in the world. A brand that does not follow trends, but anticipates them, driven by a solid and transparent industrial vision.

Today, Lurex® is the only global player capable of guaranteeing full and genuine certification of the entire production supply chain. Technical data, performance and compositions are documented with precision, providing brands with reliable, credible and verifiable information. An essential value for those creating products for the premium and luxury segments.

The recent inauguration of the new automated production facility marks a further technological leap forward. This Lurex state-of-the-art plant makes it possible to develop bespoke yarns, engineered to meet every specific production requirement. From fashion to luxury interiors, customisation becomes a true creative tool. It is no coincidence that the world’s leading international brands choose reliable, recognised partners. Because when excellence must shine, there is only one choice: Lurex®.

www.lurex.com

 

Biella, January 28 2026