PRESS RELEASE<\/p>\n
The international eco-hub C.LA.S.S. is the protagonist of one of the \u201cDialoghi di Confronto\u201d which take place in the Networking Area of the 58th edition of Filo. The appointment is for the 15th of September at 11.30 with the talk \u201cGreenwashing: let\u2019s learn to communicate our values!\u201d, led by Giusy Bettoni, CEO of C.LA.S.S.<\/p>\n
Giusy Bettoni herself explains the contents of the talk: \u201cStory making without story telling is greenwashing. Story telling without story making is greenwashing. The yarn is the real starting point of the whole system. Communicating its real sustainability is the weapon against the scourge of greenwashing and misinformation but also the winning tool to gain a real competitive advantage in the market. Only with an accurate and factual narrative of the primary ingredient can we add value to next-generation fashion.\u201d<\/p>\n
C.L.A.S.S. is at Filo not only through the \u201cDialoghi di Confronto\u201d. At the D8 booth, C.LA.S.S. presents smart materials and tells its story by introducing its services to support companies on their sustainable journey, from responsible innovation to smart materials, from processes, certifications and measurements to marketing and communication activities. <\/p>\n
We are looking forward to welcoming you at Filo on the 14th and 15th of September 2022, at Allianz MiCo – Milan!<\/p>\n
Biella, September 2, 2022<\/p>\n
Press and Communication Office
\nEA Team Elena Aravecchia
\nVia Muratori 55 \u2013 Milano
\nTel.: 3396473377 – 3683087865
\ne-mail: press@filo.it
\nwww.filo.it<\/p>\n","protected":false},"excerpt":{"rendered":"
PRESS RELEASE The international eco-hub C.LA.S.S. is the protagonist of one of the \u201cDialoghi di Confronto\u201d which take place in the Networking Area of the 58th edition of Filo. The appointment is for the 15th of September at 11.30 with…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"post_series":[],"class_list":["post-39398","post","type-post","status-publish","format-standard","hentry","category-press-release","entry","no-media"],"acf":[],"yoast_head":"\n