PRESS RELEASE<\/p>\n
The 12th, 13th, and 14th of July, Filo will be at Milano Unica (Milan \u2013 Rho Fiera) with FiloFlow\u2019s yarns.
\nThe synergy between Filo and Milano Unica, focused on enhancing and strengthening the excellence of Made in Italy textile industry, goes on.
\nIn recent years, the collaboration between Filo and Milano Unica has become stronger through the identification of the themes and the opportunities set by the market to the companies and faced by both textile Exhibitions, which try to address the current situation by sharing solutions with a view to supply chain.
\nSustainability is for sure the most evident and immediate theme, considering the importance that it has gained among consumers worldwide. That is why Filo has chosen for some editions to propose at Milano Unica just those yarns produced by the companies participating in FiloFlow sustainability\u2019s project.
\nHowever, in this Milano Unica edition there is an additional element that represents a stronger common point: the approach to the so-called trends. On this occasion, Milano Unica has indeed built its Trend Area by starting from the concept of \u2018MU Seasonless\u2019, which means going beyond the traditional succession of seasons related to the proposals and the use of fabrics and accessories through a long journey along Italian manufacturing chain, which \u2013 just as claimed by Gianni Bologna, responsible for Filo\u2019s creativity and style \u2013has been defined as \u2018creative pretexts\u2019. This is the approach that Filo has chosen for some considerable time, focusing on products and processes in its stylistic proposals, in \u2018Creative Dialogues\u2019, always shared with companies.
\nPaolo Monfermoso, responsible for Filo, says: \u201cFilo has been taking part in Milano Unica for many years, achieving great results in terms of positive evaluation by the professionals and visibility of our Exhibition. In this edition, we are particularly proud that our participation is in the context of “MU Seasonless”. Filo has for years gone beyond the concept of seasonality in the stylistic proposals that Gianni Bologna carries out for every edition. That\u2019s why I really appreciate the choice made by Milano Unica, which strengthens an already deep synergy, based on two aspects: sustainability \u2013 which Filo expresses through its FiloFlow project \u2013 and the increasing use of the yarns produced by Filo\u2019s exhibitors to produce excellence\u2019s items shown at Milano Unica.\u201d. <\/p>\n
See you in Filo\u2019s area at Milano Unica from the 12th to the 14th of July 2022!<\/p>\n
Biella, July 12, 2022 <\/p>\n
Ufficio stampa e comunicazione
\nEA Team Elena Aravecchia
\nVia Muratori 55 \u2013 Milano
\nTel.: 3396473377 – 3683087865
\ne-mail: press@filo.it
\nwww.filo.it<\/p>\n","protected":false},"excerpt":{"rendered":"
PRESS RELEASE The 12th, 13th, and 14th of July, Filo will be at Milano Unica (Milan \u2013 Rho Fiera) with FiloFlow\u2019s yarns. The synergy between Filo and Milano Unica, focused on enhancing and strengthening the excellence of Made in Italy…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"post_series":[],"class_list":["post-38661","post","type-post","status-publish","format-standard","hentry","category-press-release","entry","no-media"],"acf":[],"yoast_head":"\n