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What’s is new in the 53rd edition of Filo

2020 brings many innovations for Filo. In fact, the 53rd edition will take place on Thursday the 27th and Friday the 28th of February 2020 (instead of the traditional Wednesday and Thursaday) at the new venue of MiCo – Milano Convention Centre (via Gattamelata 5, Milan).

The wider exhibiting area of MiCo – Milano Convention Centre will give Filo a new layout, which will a new lay-out, which will allow to offer a series of services aimed at the needs both of exhibitors and visitors. First of all, the Trend Area of Filo won’t be just bigger, but it will be divided into three parts, in distinct and separate areas within the exhibiting area: a classic trend area for the general collections, a quick delivery point area, and the FiloFlow area for sustainable products. Higher attention will be given to the welcoming of visitors and expressly dedicated working and “relax” areas will be added. However, there is one more innovation for the 53rd edition: two areas will be reserved to knitting and trimming. Within the Exhibition, a (paid services) bar and restaurant will be opened during the two exhibiting days, in addition to the FiloLounge reserved to exhibitors and the press.

The second important innovation of the 53rd edition is the change in the two days of the fair, which will be no longer held on traditional Wednesdays and Thursdays, but on Thursday 27 and Friday 28 February 2020.

The decision to place the exhibition on the eve of the weekend has the aim of helping to give greater pace to the visit at Filo.

 

Biella, 8 january 2020

 

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