The press conferences held in Biella and Milan were also an opportunity to present the totally restyled FILO website. Its design and contents meet the more modern requirements and provide an optimal web browsing also on mobile devices. The new FILO platform offers many innovations and a great variety of tools aimed at making the work of the fashion system professionals easier. To name just two examples: the possibility to book the entrance ticket to the fair and to view online the product development proposals by Gianni Bologna (with restricted access).
As explained Paolo Monfermoso on FILO communication means, while FILONewsletter is the channel to keep an open dialogue with exhibitors, visitors and press, the website is the platform that gathers and analyses in depth the contents, keeps and strengthens the strong business to business aspect that has characterized FILO since ever. Thanks to its “concrete & smart” design, the website is meant to be a work instrument for all those who already know FILO as well as for the ones who are approaching our world for the first time.