Product development proposals gallery · mood 1
“The age of man as a person”
Product development proposals gallery · mood 2
“The age of machines”
Product development proposals gallery · mood 3
“The age of competition as a fight”
Product development proposals gallery · mood 4
“The age of botanical rarities”
Colour cards gallery
If last season we spoke of archives and therefore of a historic, experiential base which can and must serve as a starting point for imagining tomorrow’s products, let us now speak about that “Tomorrow”.
And that even if on more counts people insist, and not always wrongly, that we are living flattened in an eternal present, in an era in which haste (or a time without time in which everything rushes about in an unseemly manner) not only prevents us from living the present to the full, but also from reflecting calmly on what is happening within us, and thus from elaborating complex plans.
But it is precisely in the juxtaposition and apparent contradiction of the two terms present/future that an interpretative key may perhaps be found, which can be reassuring and, in some way, constructive for our purposes.
We take the opportunity given to us by the Celebrations dedicated to Leonardo da Vinci to focus on the outstanding feature of Character: its concept of the FUTURE. Or better what we perceive as such but which should have not been as such to him. Its work was the PRESENT of its IMAGINATION, THE MOMENT LIVED of its never to be equalled CREATIVITY.
In its time the future did not arouse particular fears and evidently hour glasses worked in a more relaxed way than our chronometers. This does not nullify the validity of the belief that even then the best way to conceive and to make the FUTURE was to “create it”, even from nothing.
This could be the message, which proves useful to overcome the years in which the place up for innovation has often been occupied by nostalgic, revisited moments. It is an invitation to look ahead on the base, as we said last season, of our textile past, school of aesthetics and taste difficult to equal. Let us ignore the steps backwards and let us focus on
re-invention, very driven technicality and on the so-called “classic” sectors, which remain the spearhead of our textile industry.
We, therefore, believe it opportune to propose some re-thinking of the proposals of textile aspects which might stimulate the offer of new products with an “incorporated future” which causes us to think further ahead. Beyond the long, short, very short free circuits, simply starting from the assumption that innovation and creativity are the only motors of the future for the entire textile chain, from fibre to finished garment, in whatever given form may be applied to them.
Starting from this premise we have tried to update the concept, thinking of some aspects that characterize our present time, which are however, in their state of embryo, already can be found in the incredibly precursory works of Leonardo da Vinci.