The presence at Filo with the subsidiary Botto Poala, is not the only commitment of Zegna Baruffa Lane Borgosesia for September 2015: known worldwide and leader in the production of top quality yarns, at the launch of its new H2DRY products the company will sponsor the event “Tor Des Geants” – Valle d’Aosta endurance trail, scheduled on 13-20 September 2015.
For the first time Zegna Baruffa Lane Borgosesia sponsors the “Tor Des Geants” – Valle d’Aosta endurance trail, thus bringing wool, the eco-sustainable and performing fibre, together with the active sports world, through a new product, the H2DRY®-K-WOOL pure wool powered by research. The Biellese group, renowned throughout the world for the production of high quality natural yarns for luxury knitwear, also addresses the outdoor. The range of H2DRY yarns, the result of Zegna Baruffa Lane Borgosesia constant research and experimentation, is a material ideal to produce innovative and technologically advanced garments, suitable for extreme sports while feeling safe and ready to cope with intensive efforts.
To emphasize its Biellese nature, Zegna Baruffa Lane Borgosesia also “sponsors” the Rifugio Coda , which for the occasion becomes the “Baruffa Point”.
FILONewsletter n. 36, 16th september 2015