The 56th edition of Filo dedicates much space to fibres. And among these ones, linen could not be missing, since it is a vegetal, then renewable fibre, which is appreciated on the main international markets particularly for its versatility, beauty and for being a totally natural and sustainable material.
In this Filo edition, the European Confederation of Flax and Hemp (Celc) will represent linen’s fibre. The organisation, founded in 1951, gathers all flax and hemp’s production and transformation stages and it carries out a considerable amount of research and promotion, through Linen Dream Lab platform
In Italy, a strategic partner of Celc is Ornella Bignami, that will animate two ‘Dialoghi di Confronto’ in the Newtworking Area of the Exhibition.
From ‘Dialoghi di Confronto’, the first one (scheduled on the 29th of September at 3 p.m.) is dedicated to ‘Linen, the fibre of the future’: together with Ornella Bignami, Gianni Bologna, responsible for Filo’s creativity and style and Maurizio Colzani, from Linificio and Canapificio Nazionale, they will discuss about its countless qualities and applications. On this occasion, the results from Barometro lino 2021, a survey carried out among the consumers of five important markets to understand the reasons for choosing linen, will be presented.
The protagonists of the second ‘Dialoghi di Confronto’ (scheduled on the 30th of September at noon) are Ornella Bignami and Gianni Bologna again, together with Adolfo Mandato from Safilin. On this occasion, they will discuss about the applications of linen in more technical contests, where it shows exceptional qualities once more.
In short, we totally agree with the slogan of Celc promotional campaign ‘I love flax’.
‘Dialoghi di Confronto’ represent one of the most interesting innovations of the 56th Filo edition. Please find here the whole agenda https://filo.it/wp-content/uploads/2021/09/Dialoghi-di-confronto-2.pdf of the two days of Filo’s meeting.
We are waiting for you at the 56th edition of Filo on the 29th and 30th of September 2021 at MiCo!
Biella, 20 settembre 2021
Ufficio stampa e comunicazione
EA Team Elena Aravecchia
Via Muratori 55 – Milano
Tel.: 3396473377 – 3683087865