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New Lurex black: timeless elegance

The most classy of the nuances par excellence has come back in as the main protagonist of Lurex® production: black. Ever since the passion for this hue has been able to unite the most different styles and tastes, and to constantly convey a sense of refinement and elegance.

The brand new black hue introduced by Lurex, Blue Black, has been enriched by sophisticated blue nuances – to which it owes its name – and appears alluring and romantic at the same time, plain but refined if applied to lace. The presence of blue undertones accentuates even more the undeniable charm exerted by the so-called ‘non-colour’, which always finds its right place within contemporary collections. However, the common definition of ‘black’ as an everlasting yet classic colour seems to suggest its scarce value and interest. Conversely, Lurex Blue Black would like to render it a passe-partout suitable to any circumstance, from the most stylish to the most casual.

Biella, 25 january 2017

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