The fourth video made by Zegna Baruffa Lane Borgosesia to express the company’s concept of yarns for the summer is for “The Cashwool Family – Authentic Soul” because “I never felt like a guest, but always welcomed as family…”
The Cashwool Family – Authentic Soul range focuses on Zegna Baruffa Lane Borgosesia’s most famous yarn, Cashwool (www.baruffa.com/en/wool-production/cashwool-1978). Made by the company in 1978, Cashwool offers a range of yarns in its many variations of ultra-versatile yarns, suitable for all seasons.
The company’s spring-summer 2022 collection is a collection to watch and listen to: ten videos, ten music tracks to tell ten families of yarns and the feelings of a Mediterranean summer: Zegna Baruffa Lane Borgosesia has decided to present its new collection through suggestive images and an ad hoc soundtrack. The great manufacturing tradition of a great company thus meets a new sound to bring the customer into an exciting and inclusive experience, enjoyable anywhere.
Biella, May 5 2021