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THE SPRING SUMMER 22 COLLECTION BY ZEGNA BARUFFA LANE BORGOSESIA

The fourth video made by Zegna Baruffa Lane Borgosesia to express the company’s concept of yarns for the summer is for “The Cashwool Family – Authentic Soul” because “I never felt like a guest, but always welcomed as family…”

The Cashwool Family – Authentic Soul range focuses on Zegna Baruffa Lane Borgosesia’s most famous yarn, Cashwool (www.baruffa.com/en/wool-production/cashwool-1978). Made by the company in 1978, Cashwool offers a range of yarns in its many variations of ultra-versatile yarns, suitable for all seasons.
The company’s spring-summer 2022 collection is a collection to watch and listen to: ten videos, ten music tracks to tell ten families of yarns and the feelings of a Mediterranean summer: Zegna Baruffa Lane Borgosesia has decided to present its new collection through suggestive images and an ad hoc soundtrack. The great manufacturing tradition of a great company thus meets a new sound to bring the customer into an exciting and inclusive experience, enjoyable anywhere.

www.baruffa.com

 

Biella, May 5 2021

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