The third video made by Zegna Baruffa Lane Borgosesia to express the company’s concept of yarns for the summer is “Radically Honest” because “Everything is changing and a new future is needed…”
Radically Honest – Green & Recycled: that’s a powerful name for a group of yarns with a truly sustainable soul (collection.baruffa.com/radically-honest). In the third video we discover a new side of Zegna Baruffa Lane Borgosesia sping-summer collection. This range is dedicated to yarns with more details on sustainability, produced by a company that already has to its credit the publication of three certified sustainability reports (www.baruffa.com/en/sustainability).
The company’s spring-summer 2022 collection is a collection to watch and listen to: ten videos, ten music tracks to tell ten families of yarns and the feelings of a Mediterranean summer: Zegna Baruffa Lane Borgosesia has decided to present its new collection through suggestive images and an ad hoc soundtrack. The great manufacturing tradition of a great company thus meets a new sound to bring the customer into an exciting and inclusive experience, enjoyable anywhere.
Biella, April 21 2021