The second video made by Zegna Baruffa Lane Borgosesia to express the company’s concept of yarns for the summer is inspired by memories that smell of the sea: “The early heat brings me back to Summers spent walking along the harbour…”
The spring-summer 2022 collection by Zegna Baruffa Lane Borgosesia bring us “Sailing the Summer – Eco Waterproof”: it is a range of water & stain resistant yarns that capitalises on the natural performance of wool.
The company’s spring-summer 2022 collection is a collection to watch and listen to: ten videos, ten music tracks to tell ten families of yarns and the feelings of a Mediterranean summer: Zegna Baruffa Lane Borgosesia has decided to present its new collection through suggestive images and an ad hoc soundtrack. The great manufacturing tradition of a great company thus meets a new sound to bring the customer into an exciting and inclusive experience, enjoyable anywhere.
Biella, April 7 2021