After the devil who wore Prada, here is the “Inferno” that protects himself from the elements with Peuterey. The Tuscan company, specializing in jackets and parkas, has indeed provided some scene outfits to actress Felicity Jones for “Inferno”, the Ron Howard film based on the bestseller by Dan Brown.

“Inferno”, however, is not the first film featuring Peuterey (the brand name refers to the Aiguille Noire de Peuterey, a Mont Blanc peak). The brand has indeed provided also outfits for “Fathers and Daughters” by Gabriele Muccino. The stated goal of the company is to communicate through the “big screen” its values: dynamism, metropolitan spirit and contemporary elegance.

Biella, 9 november 2016