During 2021, a lot has changed also in the way Filo has decided to communicate. Indeed, digital communication has integrated and mixed with the physical reality of the fair. That’s how new initiatives and opportunities for in depth-studies developed.
During the two days of the 56th edition of Filo, for example, “Dialoghi di confronto” have made their debut, triggering debates among Filo’s protagonists and participants about some key textile themes. While as far as digital communication is concerned, Filo has launched a new – and very appreciated – FiloNewsLetter’s program: “Pronto? Filo!“, brief interviews with some suggestions on yarns and fabrics’ typologies, mainly oriented to short-term market. Exhibitors’ interviews in the scope of “ILoveFilo” have raised a lot of interest. While textile supply chain, where physically touching is crucial, was at the centre of “Con le mani“, the series of conversation which Filo has made with important representatives of the productive world, industrial and art associations. In this short video we propose the voice of our interlocutors: it this a desire for working in 2022 to strengthen even more the excellence of textile supply chain. Filo will give its contribution.
Biella, December 22 2021