A great deal of curiosity had been created around the 53rd edition of Filo for the many new features planned, starting from the new exhibition venue at MiCo in Milan Convention Centre, Unfortunately, the exhibition that was due to be held in late February was canceled due to the coronavirus epidemic.
Now Filo is already looking proactively at its 54th edition, scheduled for 6 and 7 October 2020. However, the fact remains that with the cancellation of the 53rd edition of Filo, the exhibiting companies lost the opportunity to show their collections to international and national buyers during the two days of the fair. FiloNewsLetter then proposes itself as a space at companies’ disposal to present their products, albeit “remotely”.
FiloNewsLetter proposes itself as a “virtual Filo”, through which exhibiting companies can present the best of their collections to Italian and international “virtual visitors”.
The exhibiting companies which are interested in using this channel can send to our editorial staff (firstname.lastname@example.org; email@example.com) a brief description of their most interesting products, together with a photo, which we will publish on the next FiloNewsLetter issues. In the next days, our press office will send a proper communication containing all details.
Filo is aware that the direct dialogue with clients, that happens normally during the two days of the Exhibition, cannot be replaced by a virtual one, but we think that this initiative could stir up the interest and the curiosity of buyers towards the exhibiting companies of Filo.
Biella, march 18 2020