COMUNICATO STAMPA

Starting from today, “Imaginary geographies” – the video with the creative proposals of the 59th edition of Filo is available online on Filo’s website (www.filo.it).

The proposals for “Dialoghi Creativi” of the 59th edition of Filo, carried out by Gianni Bologna (responsible for Filo’s creativity and style) are released through an evocative video entitled “Imaginary geographies” where the main theme is developed along three textile interpretations: ‘Other Lands’, ‘Other Seas’, ‘Other Skies’.

For some editions, Filo has been publishing its “Dialoghi Creativi” exclusively online. This choice is not made randomly, since on one hand it aims at highlighting the unique characteristics of Filo’s creative proposals focused on product and process. On the other hand, online release aims at using the main characteristic of digital channels, which means the possibility to use a content without limits given by time and space, to reach then a wide audience both in Italy and abroad.

Paolo Monfermoso, responsible for Filo, says: “Filo has paved the way for a new idea of what we were used to call trends. And it had started to work in this direction since the beginning, always highlighting the importance of dialogue between exhibitors and style’s proposals developed by the fair.
Filo is distinguished by a stylistic continuum evolving over time. It is characterised by inspirations deriving from a careful reflection on current textile industry and from a complex vision of what the sector will face in the future. These inspirations are proposed to companies, so that they can became the subject of dialogue and collaboration, first in designing their collections and then with their clients, i.e. Filo’s visitors.”

Paolo Monfermoso also adds that: “Thanks to this approach, the “Dialoghi Creativi” – with the inspirations for the next edition – represent one of the most awaited and appreciated appointment, not only by Filo’s exhibitors, but in general by all the professionals working in the textile and apparel industry.
For this reason, we have decided to make them available to the audience through digital channels, ensuring the widest outreach, overcoming distances and borders, being free from time bonds: indeed, each professional working in the textile industry can freely choose when to watch our “Dialoghi Creativi”, studying them and being inspired by them at any time, simply entering Filo’s website.”

Gianni Bologna, responsible for Filo’s creativity and style, explains the contents of Imaginary Geographies: “In a context where the re-enchantment with nature develops in parallel with the re-enchantment of human being and consumers’ ego, it is appropriate to talk about ‘imagination’. This is a wide theme which leaves space for thousands of possible creative facets. We have tried to develop some examples without separating them from beauty, considering that it is an essential and consubstantial characteristic linked of textile world and taste. We have explored them through three textile themes: ‘Other Lands’, ‘Other Seas’, ‘Other Skies’.”

The 59th edition of Filo will be held on February 22 and 23, 2023 at Allianz MiCo in Milan.

Biella, December 14, 2022

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