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“Ecorotica” combines sustainability and eroticism

In July 2019, Filo will be back for the fourth time at Milano Unica (July 9-11 at Rho Fiera Milano) within its Trend Area. Apart from the projection of Dissonance, the video showing the product development proposals carried out for the 51st edition of Filo, the space reserved for Filo includes an area dedicated to the yarns of exhibiting companies, in order to offer visitors from all over the world an immediate evidence of the strong connection between yarns and fabrics of excellence. But which is the inspiration for the Trend Area of Milano Unica with a view to its 29th edition in July? The title is “Ecorotica” and it represents a path matching the commitment for sustainability with hedonism.

Sustainability and hedonism are two contemporary terms, brought together in “Ecorotica” by Stefano Fadda, artistic director of Milano Unica. As the president of Milano Unica, Ercole Botto, has declared: «Respect for the environment takes place starting from a conscious supply chain that is able to implement sustainable innovation in terms of products and, increasingly, in the field of process management.»

Biella, 27 march 2019

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