The collaboration between Filo and Ice Agency is getting closer and closer as a result of the success achieved in the previous editions. Thanks to this agreement, a delegation of International buyers and journalists coming from countries of particular interest for the exhibiting companies, has been invited to the 44th edition.
The foreign delegation attending the 44th edition of FILO includes high level International buyers representing both consolidated markets, as well as markets with new opportunities for the Italian and European yarns. The delegation also includes some journalists representing famous international magazines read in the United Kingdom, Spain, Germany, France, The United States, South America, China and India.
The delegation of foreign buyers represents for Filo one of the strategic channels towards the internationalization of the fair aimed at bringing increasingly qualified and practical visitors to the fair. Another channel for the fair internationalization pursued by Filo is a direct presence in foreign countries, in order to support yarns producers in markets which may be difficult to enter individually: a concrete example of this strategy is the first edition of Filo Shanghai, to be held from 13 to 15 October in the Asian metropolis.
FILONewsletter n. 37, 30th september 2015