China is, together with India, one of the new giants of world economy. Over the last twenty years its growth has been impressive. After the introduction of the so-called “new normality”, as a result of the Government’s anti-corruption law, the Country is going through a redeployment phase.
But the Chinese market has always new openings for those Italian businesses that know how to interpret changes in the preferences of Chinese consumers (and therefore of producers) who are now looking for innovative, tasteful products, often in limited quantities, to satisfy their hunger for “uniqueness”.
Also in the near future, the growth potential of China is very high, mainly because its middle-class is expanding and is given the opportunity to improve its spending capacity.
It must also be remembered that besides Chinese buyers, FILO Shanghai will host professionals coming from the several countries of the entire Asian market.
FILONewsletter n. 33, 8th july 2015