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AGAINST GREENWASHING: HOW TO COMMUNICATE SUSTAINABILITY

Filo’s “Dialoghi di Confronto” are designed to address the most topical issues in the textile-clothing sector. This was demonstrated once again by the talk “Greenwashing: let’s learn to communicate our values!”, led with passion by Giusy Bettoni, CEO of C.LA.S.S. As Giusy Bettoni herself affirmed during the meeting (which we reproduce in full here): “The yarn is the true starting point of the entire fashion system. Communicating its real sustainability is the weapon against the scourge of greenwashing and misinformation but also the winning tool for gaining an effective competitive advantage in the market”.

 

Biella, December 21 2022

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